The clutter problem for a magazine increases with more ad pages adding to its success. Ltfen birini sein: O only! A. C. Higher reach B. Advertising creative personnel tend to be: The job of the creative team is challenging because: Why are models of the creative process valuable to those working in the creative area of advertising? E. the pass-along readership offered. National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Which of the following is considered a major criticism of the DAGMAR approach? A. D. Advertisers are required to use large space buys or color to counteract clutter. In order to reach this market, Velocity should use: regional editions of specialty magazines. Which of the following is true of consumer magazines? Which of the following is true of newspaper advertisements? c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient B. Which of the following is true of newspaper advertisements? Newspapers generally offer more _____ than any other medium except direct mail. The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. The coarse paper stock used in printing most newspapers leads to: Pluto Inc. is planning to run an ad in a weekly newspaper. A. regional editions of general-interest magazines. A. craft B. overrun D. Selective binding E. independent publications. c. Circulation Newspapers provide geographic selectivity by creating strong sales potential in a particular area for national advertisers. The column inch The ad for Faerie, a premium soap brand, contains a piece litmus paper that is stuck on the page and that a consumer can use to test the acidity or alkalinity of the soap. Determine cost of goods sold during the period under a periodic inventory system using (a) the FIFO method, (b) the LIFO method, and (c) the average-cost method. E. poor reproduction quality. A. 10 Hamburgers (per week) B 6 4 2 0 2 4 6 8 10 12 Magazines (per wook) In the above figure, which of the following statements is TRUE? A. B. general advertising rates. C. Lower costs C. Gatefolding C. Prestige Newspapers and magazines are referred to as high-involvement media. A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. C. subtracting the ancillary readership number from the total readership count. O c. 4 hamburgers and 3 magazines. A. B. classifieds Chapter 12 Evaluation of Print Media Multiple Choice Questions A. B. craft magazines. b. C. It is primarily used by airlines, major retail chains, and automakers. c. psychographic selectivity C. greater selectivity. A. A. B. limited frequency. In this scenario, The NsDaily is offering: a. an ROP rate b. an open rate c. a combination rate d. a flat rate e. a preferred position rate, While on a flight . Which of the following is true of magazine advertising? \quad\text{of common stock. c. Airlines In this scenario, the company is using: C. farm magazines are a hybrid of consumer and business magazines. A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. business. E. general-interest business magazines. The clutter problem for a magazine increases with more ad pages adding to its success. The ability to generate a large number of ideas around a creative idea. both I and II only 11 Advertisers of a fast-food restaurant want to achieve geographic selectivity in their magazine media schedule. _____ are reruns of network shows that are bought by individual stations to broadcast. Selective binding D. Digital imaging 8 hamburgers and 0 magazines. This is an example of _____ advertising. b. A. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: alter the appearance and feel of a magazine and a reader's relationship to it. D. total readership. B. D. circulation. Magazines that are published for special-interest groups are targeting: The New Jersey Concord is a magazine that targets the members of various law enforcement agencies in the state of New York. MC ATC AVC Cost dollars per bogel 0 5 10 15 20 25 30 35 40 45 50 Quantity Thundreds of bogels per day Based on the above figure of the costs at Barney's Bagel Bakery, at which of the following levels of output does the marginal product of labor equal the average product of labor? Enter the email address you signed up with and we'll email you a reset link. Well-known brands and market leaders often run ads that do not use any specific types of appeals, but focus primarily on keeping their brand name visible to consumers. B. _____ is a computerized production process that enables magazines to send different editorial or advertising messages to groups of subscribers within the same issue of a publication. The company believes that the popularity and reputation of the magazine will enhance the image of its products. E. SAU. A. special-interest consumer magazines. Pluto Inc. is planning to run an ad in a weekly newspaper. According to Young's and Graham Wallas' versions of the stages in the creative process, which of the following is considered the first step? D. multiplying the readers per copy by the circulation of an average issue. A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. E. They typically have a long life-span. Which of the following is a disadvantage inherent in advertising in magazines? Advertisers generally attach greater value to primary in-home readers than pass-along readers. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. E. consumer-oriented, Asea is a publication that provides information on world trends and technology to offshore oil and gas operations. B. Overrunning Newspapers in large cities provide very little geographic selectivity to advertisers. In an issue of Homespun Comrade, Raiment purchases the bottom quarter ad space on three successive pages to advertise the winter clearance sale on different models of sewing machines at Raiment authorized dealers. D. Ink-jetting Lack of demographic selectivity E. Agate line, When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. Flighting creates cost efficiency by using advertising only during purchasing periods. They are published for a specific business or industry. Weekly E. principal readership. Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. E. businesses do not have agricultural interests. C. It offers relatively lower reach and frequency than other media. D. Bleed ads Newspaper supplements Generally, only sports and fitness magazines experience the problem of clutter. E. The publication must have a digital replica edition of magazines. b. bleed units E. Out-of-home readers receive greater satisfaction from a publication than primary in-home readers. C. The number of ads in magazines is much fewer than that of television, so consumers are not bothered by advertising clutter. Consumers are generally receptive to advertising in magazines because: E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? b. printaculars Which of the following is a characteristic of magazine-based advertising? D. Long life span Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. 6. Newspapers offer less geographic selectivity than most other media. The rate of product usage in a geographical area can be calculated through the use of: Which of the following factors reduces the effectiveness of a media plan? E. run-of-page ad. B. 16. Mars Inc. printed 1,200 brochures with the intention of distributing them using a national newspaper. B. trade magazine. This ad is an example of a(n): DigiSafe Inc. makes security systems for computer networks. B. alter the appearance and feel of a magazine and a reader's relationship to it. A. C. overscans. C. farm magazines are a hybrid of consumer and business magazines. The primary advertising medium in terms of both ad revenue and number of advertisers are: Which of the following statements about magazines as an advertising medium is true? C. maximum coverage ad. B. trade In this scenario, Pluto is using _____. D. page manipulator. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. The content in an advertisement that emphasizes facts, learning, and the logic of persuasion makes use of a(n) _____ appeal. Which of the following is true of newspapers as an advertising medium? Which of the following statements is true of communications objectives? ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. It states that magazines that have a higher than 50-50 ratio between ads and content are not eligible to be counted as a paid circulation. The ads are set to be launched in alternate copies of a particular issue. REQUIRED b. C. printaculars However, James does not pay for the magazine and is only interested in one particular column. B. E. overrun. What behavior is encouraged by having a repatriation tax holiday? D. general-interest consumer magazines. They do not suffer from clutter as most national newspapers have dedicated advertising sections. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. In this scenario, Finn's Hallmark News is a: D. Lower costs E. SAU rate, Basic rates quoted by a newspaper that call for an ad to be placed on any page or in any position desired by the paper are known as _____ rates. A. They are suited to marketers interested in reaching general consumers of services. D. Long lead times C. High cost of reproduction E. gatefold advertising. B. _____ magazines are a classification of business publications that are aimed at executives in all commercial activities. Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? However, James does not pay for the magazine and is only interested in one particular column. A. daily newspapers A. gatefold papers. 15 Types of Magazines to Start Online in 2022 (+How to Create) The company is using this as a test run to identify which ad offers greater receptivity. Which of the following is true of creative tactics in relation to advertising messages? D. flat rate accounting. C. regional editions of general sports magazines. Fundamentals of Financial Management, Concise Edition, NURS 310: Exam 3 - problems of the biliary sy. During her visit to a beauty salon, Lily browsed through Inner Beauty, a magazine dedicated to working women, while she was waiting at the reception. REQUIRED B. E. networking magazines. C. local advertising rates. E. bleed runs, A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication. When a newspaper offers no discounts for quantity or repeated space buys, it is using a(n) _____ structure. 38.Business publications directed to wholesalers, dealers, distributors, and retailers are known as: A. special-interest consumer magazines. Which of the following is true of local display advertising? A. Greater reach D. Magazine blocks B. It also features several advertisements for men's products such as watches, clothing, and grooming products. D. they want to communicate customized information to magazine readers. B) alternative marketing programs are on the rise. D. creates overlapping subscription data. Newspapers generally offer more _____ than any other medium except direct mail. Which of the following statements about newspapers as an advertising media vehicle is true? E. identify potential target markets. A. their poor image. Finn's Hallmark News, a weekly newspaper, specifically targets philatelists and contains material relating to philately, postal history, and other related information. Trade So, the first statement is correct. Which of the following comparisons between primary in-home readers, pass-along readers, and out-of-home readers is true? B. Which of the following is true of newspapers as an advertising medium? One ad contained an image of a popular female celebrity while the other contained a lesser-known model on the front cover. E. Geographic selectivity, CL Inc. runs a series of product ads in a popular magazine. They offer several valuable specialized services to advertisers. D. agate C. The clutter problem for a magazine increases with more ad pages adding to its success. B. a lack of reader interest and involvement. Raiment Inc. manufactures sewing machines. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: The proprietary research technique developed by McCann-Erickson Worldwide that helps evaluate how consumers feel about brands and the nature of their relationship with them is known as: A personal computer manufacturer has developed a significant technological breakthrough that will make its computers easier for novices to use. This is an example of a(n): printacular 17. According to Standard Rate and Data Service's (SDRS's) classification of magazines, _____ magazines are bought by the general public for information and/or entertainment. It must be a business publication. Television is a popular advertising medium among companies selling products and services that are consumed by mass markets because it: has the ability to reach large audiences in a relatively cost-efficient manner. James regularly borrows a magazine from Lily, who subscribes to it. D. They are printed on a weekly basis due to the large volume of news. Critics argue that printaculars: Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: \text{Total stockholders' equity:}&&\quad\text{Preceding year}&2,007\\ Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: Buying ad space in regional editions of national magazines: can reduce an advertiser's cost per thousand for reaching desired audiences. C. magazines are high-involvement advertising medium. With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. Weekly newspapers usually do not cover national and world news. E. Local newspapers. A. a. content E. regional newspaper. The magazine has a wide followership and is considered to be one of the most sought after teen weekly magazines. Which of the following statements best explains the reason that consumers are more receptive to magazine advertising than to television advertising? B. C. the presence of extensive clutter. Mars Fit, a men's health magazine, is read by at least 15 different people at a hair salon. e. They are generally considered unsuitable for reaching mass markets. They do not sell goods that are sold in business markets. C. pass-along circulation b. a gatefold C. pass-along circulation rate scale. The company believes that the popularity and reputation of the magazine will enhance the image of its products. A clothing retailer would use an island ad to: Selective binding C. their duplicate circulation with daily newspapers. The coarse paper stock used in printing most newspapers leads to: A. Clutter makes it easy for an advertiser to gain readers' attention and draw them into an ad. C. syndicated newspaper supplements. When publications fix advertising rates based on a set average circulation figure that is nearly always below the actual circulation delivered by a given issue but carries no guarantee, they are using: They are similar to national magazines and carry national and regional ads in four-color reproduction quality. Split running true. In this scenario, Pluto is using _____. E. It is not open to financial institutions such as banks and travel agencies. A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. True or False? E. distracters. A. clutter. Newspapers are the second largest of all advertising media in terms of total dollar volume. Newspapers and magazines are often referred to as high-involvement media because: they require consumers to expend some effort to process the information they provide.